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Challenge: |
Our client had a great magazine, but a lousy media kit. The information in the media handout was not uniform nor was it packaged in a way that would give credence to the increased advertising rates. It lacked imagination. |
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Our Insight:
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Because this magazine tends to attract an upscale advertiser we completely rebuilt the media kit. We felt the packaging should be as well done as the final product. We felt that the information necessary for decision making on the part of advertisers should clearly state the benefits and rewards and do so graphically and in words. |
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Result:
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The final product is packaged in a well designed sturdy folder with graphics intended to draw attention to the magazine mission. The interior pieces of information all use the same colors and visually describe aspects of the magazine audience. These changes better inform buyers of advertising space and get the media kit into the doors of buyers who may not have been impressed with the old version. |
