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Challenge: |
The client wanted a magazine featuring articles revolving around "rural lifestyle" of individuals living on less than 200 acres. While Acreage - The Magazine for Rural Living had been successful, the client felt the editorial and graphics needed a fresh approach and a redesign of not only the editorial, but also the magazine's layout. |
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Our Insight: |
We, with the client, rethought the mission and the intended audience. We created a way in which interested subscribers could communicate directly with the publisher/editor through an online form. The information and thoughts of the readers helped to guide the redesign and the editorial calendar. The magazine fonts were changed, the layout improved and the circulation was better monitored. |
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Result: |
Acreage - The Magazine for Rural Living was given a much more dedicated focus, constant monitoring and improved design time. The subscriptions continue to grow and advertisers report increased awareness. | |
