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Challenge: |
Create a high-end communications tool for regular and associate members of a first class association that would also project a positive image to the outside world of corporate aircraft buyers. |
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Our Insight: |
Member Broker/Dealers sell aircraft valued at 5 to 50 million dollars. The external marketing material needed to convey successful entrepreneurship and a sense of trust for the prospective buyers. |
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Result: |
A crisp quarterly magazine that provides both members and target audience of buyers with information and image building advertisements. Since our redesign and improved distribution, membership has increased and the association tells us they have a better informed member and client base. |
