Beth El Jacob - Billboard Campaign

The Issue:     Create awareness of not only our client, Beth El Jacob the Orthodox Synagogue of Des Moines, but also help people understand one of the central themes to the Jewish Sabbath Observance.

Our Insight:   Simple.  Create an image that would resonate with area Jews who may have stopped lighting candles on the Eve of the Sabbath.  A timeless photo, a simple message and a request for action. All in just a few words.

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