Working With A "Spokes Image"
Several years ago, when we came up with "The Crop Menu" for our client, Calcium Products, we also created a "spokesperson" for the ads. Over the years we've been 
used "Flo" in a series of ads and while we've been tempted to "retire" her each time we think about it another person remarks about a recent ad they've seen... Looks like we'll keep her around for a bit.
It all starts with an "idea". What is the brand image, who/what connects with that brand and how can we use it "differently" than what the audience might expect?
That's where "Flo" came from. Our client provides exceptional products used by farmers. For decades farmers have "gone to town" for coffee or lunch and been served by "Flo" in the thousands of cafe locations.
The connection was simple...but, what's best it provides results.
In the end, that's what you want...results because more people noticed your ad, your trade-show your special event.
We can help you...get noticed. Getting noticed, one of the first steps in selling a product or service.
