The Challenge:  Our client needed a visual to go along with the "Crop Menu" campaign we created.  We also wanted to show, in cafe terms, how our clients product could save farmers fuel which was at this time priced at $3.40 a gallon.  It was something everybody was (and still is) talking about.

Our Insight:        We decided on a "Flo" visual that would then be used to send messages regarding how farmers could not only increase yield but also save fuel costs.

The Result:     We placed the ad in regional print media just in advance and during the winter farm show schedule.  Producers immediately resonated with the image.  So much so, that we used the model (live) at several trade shows which increased the effect.  Client interest and buying patterns both increased.