Calcium Products Fall/Winter - Magazine

The Issue  -  Our client wanted to tell farmers that their product worked better and cost less than ag-lime an input producers incorporate into the soil to adjust soil pH.  Our ad needed to follow the same look with the "Flo" character and yet tell the message.

Our Insight - We gathered our design team and decided to continue the diner theme.  Then, went on sight for the photo shoot.  Once the bacon and eggs were done we not only had breakfast but also a great ad that caught the readers eye and passed along the right message.

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