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Challenge: |
Our client, fresh from a great early fall campaign, wanted to turn the corner and begin a push for increased dealers and sales. They needed something that would stand out and be remembered by both dealers and producers. |
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Our Insight:
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We took a familiar object - the small town café menu - and created an entire campaign around the Calcium Products Café - Crop Menu. The message to perspective dealers is that our client has the ability to support their sales program with messages that are unique and different. The message to producers established in magazine advertisements, in handouts at trade shows, in direct mail pieces and on the radio drives home a familiar rural image with facts cleverly worded in the "menu". Tests show that producers actually pick up the piece and read about the benefits of the product. |
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Result:
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In just one month recognition and traffic have increased significantly. Our client has a "program" they can focus additional energy toward, have fun with the message and clearly set themselves apart from their competition. |
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