Lakota Foods - Popcorn - Magazine

Client Issue:     With over 30,000 acres in production and having just opened up a retail segment our client wanted to capture a larger share of the consumer market.  We had little to go on other than the images (that we processed) and a general mandate to "do it".

Our Insight:        Because the client is a Native American Tribe we stressed the connection between that and the "First Thanksgiving".  We wanted to use "earthy colors" in the ad and complement the package design.  The photography session went well as did the copy writing.  We feel the end result captured the connection between the product, the producers and the public.

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