NatraTurf - Logo Design
The Issue - Everybody is "going green". Consumers have real concerns about the land and water. We get regular reports of disease outbreaks and people question the safety of everything from food to fuel. Where once "natural" and "organic" were the identity of the fringe it's now become mainstream.
Our Insight - We've been the Agency of Record for Calcium Products, Inc. for several years. The items they make for agriculture also have a market for consumer and commercial lawn maintenance, athletic fields and golf courses. Our first goal was to identify a logo treatment that would incorporate this new family of products and then build our marketing message. Few words high impact. It's opened up a whole new target and we're proud to be there with them.
