National Tractor Parts Dealer Association

The Issue:     Our client wanted to reach out to customers of their member dealers and at the same time offer their member dealers an opportunity to "brand" themselves with the professional image of NTPDA.

Our Insight:    We decided on a series of ads member dealers could run in their local media outlets (this campaign also included radio) to share with potential customers the fact they were part of a larger professional organization dedicated to quality, speed and continued learning...all benefits to the consuming business.  Dealers could include their contact information in both print and radio ads.

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