The Challenge:     Our client wanted us to produce an ad to get ready for their rollout.  The issue was that the product had not yet been finished.  Prototypes had been done but we were still unsure of the final results.  We also needed to build suspense and a sense of a "sneak peak".

Our Insight:          We took a number of issues into the design phase and borrowed a page out of the old Detroit Auto Playbook.  We designed a "tarp" to cover most of the unit and added a Pug to create a friendly image...besides it just looked great.   The wording was kept at a minimum so we could focus on the newness of the vehicle.

The Result:           We placed the ad in several regional and national magazines that matched the key demographics for the product.  Consumer and dealer interest was very high and the company received complements from publishers for the clean, fresh and innovative design.