Running Horse - Winter 2007 - "It's Unanimous"

The Issue  -  Our client has a great new product that is made with a new process.   We wanted to get across to the horse owners that the product is different, but still a hit with the horse.

Our Insight - We know horses and we know horse owners want to be assured their equine friends will not only like the food they feed but they are also concerned about the sensitive equine gut.  (We've walked our share of horses for hours after a colic attack.)  We choose an image that indicated the approval of the herd and in the text passed along the two primary issues of good taste and great digestibility. 

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