The Sparks Fly Upward

The Issue - The Sparks Fly Upward is a musical drama written and produced by Cathy Lesser Mansfield.  It is the story of faith, fear and hope as three families, two Jewish and one Christian are followed through Berlin before, during and after the Holocaust.  In the end, The Sparks Fly Upward is a musical about hope...the hope that through education and knowledge "Never again" will mean...never.

Our Insight - With little in funding, The Sparks Fly Upward came to us for creative and for public relations efforts.  Our over all goal was to introduce the media and the public to the project and then help The Sparks Fly Upward Foundation fill the seats for the November 8th world premiere.  Our efforts included:

• The Sparks Fly Upward Creative and Logo & Letterhead
• A Media Event for Local and Regional Media
• The Sparks Fly Upward Website
• Booking Interviews for Cathy Lesser Mansfield

 

 

 

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