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Challenge: |
Create a way that allows magazine advertising sales people to, in real time, present their case. The secondary issue was to attempt to cut printing and postage costs. |
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Our Insight:
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Traditional hard copy media kits slow the sales process. We designed a self contained online media kit and tracking report allowing management to know who is viewing the media and allow salesperson access to that data. In addition, sales people can call their client and in real time walk their client through the entire kit |
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Result:
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During the first month of use advertising sales increased sharply, clients were better informed and sales people actually interacted with their clients more frequently.
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